![]() ![]() From a technology perspective, what has been your biggest learning from the impact of COVID and how do you think it changed the way that the sports and live events industry operates now? More recently, the pandemic brought about seismic change and accelerated digital transformation in many industries. As a result, product development themes such as personalisation, customisation and education have never been more important. This means we have challenges in creating product experiences that cater for all sports fans – where adding a new feature may delight one generation but clutter, confuse and drive away another. Stark generational differences exist in device usage, lifestyles, the level of fandom, the thirst for content and data, the need for digital social integration, attention spans and the amount of disposable time available for sports consumption. ![]() I feel the generational gaps between sports fans are growing wider, meaning the needs and expectations of sports fans using the same products are very different. Hi Gregor, Thank you so much for being our first guest in our new Talking TEC series! Over the best part of a decade, you have developed a career within digital product development in sports – how have the needs and expectations of sports consumers changed in that time and what have been your biggest challenges in developing products to meet them? ![]()
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